Liz has over 30 years experience in the B2B marketing field working across multiple industries and sectors including professional services, technology and customer experience. Her career has focussed on helping organisations to transform their marketing; leading cross-functional teams to build highly effective and results driven marketing that’s insight led, customer centric and fully integrated through both the organisation and customer lifecycle.

She has extensive experience in defining marketing strategy and implementation, from ABM and demand generation through digital and sales enablement to customer retention, analyst and influencer marketing.

Liz is passionate about ensuring marketing puts the customer at heart of the story and focusing on culture to generate significant improvements on results leading directly to sales.