Ruth Crawford is the chief marketing officer at The Smart Cube. Over the last 7 years she and her team have built the brand globally, taking the business through a re-brand and a GTM pivot to a solution-led strategy and building a global thought leadership and demand generation engine that has seen the company double its revenues and ultimately underpin the company's successful sale to WNS in December 2022. Ruth has 27 years of global marketing and communications experience gained across Europe, the USA and Asia. Prior roles include SunGard Financial Services and disruptive start-ups such as Opower and Mambu. Ruth holds an undergraduate degree in Social Anthropology from the University of Kent at Canterbury.