Katherine is a marketing leader and B2B specialist with a strong commercial, digital and data focus. She has deep expertise in building global brands with hands-on experience across Europe, Asia, US and the Middle East in leadership roles within technology, financial services and consulting.
Currently helping Octopus Energy as a consultant, Katherine was previously at HSBC, where she led a transformation of the B2B teams, strengthened the B2B brand equity to be 3 x stronger than competitors and rolled out a digital optimisation strategy for local markets.
Common career threads across her time at Citigroup, BNY Mellon and as a freelance consultant, have been digital and data transformation, balancing creativity and insight, and leading for the customer across all touchpoints
As well as being a Marketing Academy Fellow 2022, Katherine is also a Cranfield #100 Women to Watch 2020 for future FTSE board talent.