Marketers have had the rug pulled from under their feet. What worked in GTM last year is no longer delivering. Buying groups are the answer everyone's talking about - with good reason. But knowing you need to win a committee of eight and actually doing it are very different things.

Most teams are still trying to find what fits. AI keeps shifting the ground beneath marketing's feet. Sales is calling the wrong people at the wrong time. And the intent signals that should help? Ignored, misread, and stripped of the context that matters.

In this talk, we cut through the hype and the frustration.

Learn

• Where buying group execution breaks down 
• How GTM teams from Amazon to Verizon are using intent orchestration to build real buying group alignment and drive revenue in 2026.