GRAND HALL 2
Most marketers don’t have the luxury of starting from scratch when given the brief to build a demand generation engine. Either you’re in an existing role or a new one, you have legacy processes and technology, as well as a culture that needs to be transformed. Join this session to hear about practical steps on how to address challenges, what you need to consider, how to live with imperfect solutions and more. In this practical session, you will hear examples from his experience in doing this across several companies, industries, audience types and for stages of business. You will also learn what good demand gen looks like and how to think holistically, how to get started in the process of thinking and evaluating where it makes sense automating and augmenting your team and processes using AI.

Join this session with Juan Mejia who has led marketing transformation across 8 companies during the past decade to turn them into demand generation engines that deliver measurable results.

You will learn

• How to get started with building a demand gen engine
• How to manage the complexities of transforming systems, processes and people
• Practical tips in terms of where to focus your attention and what the roadmap should be Ideas of where you can use AI and how to get started