For years, B2B marketers have focused on platforms, channels, and job titles—but buyers are humans first. In this session, Ryan Nelsen, CMO of StackAdapt, explores how AI is changing marketing forever by helping brands better understand and reach people wherever they spend their time: CTV, podcasts, DOOH, mobile, gaming, display, video, search, and social. Attendees will learn why the future of B2B is really B2H (Business to Human) and how marketers can build brands by earning attention, entertaining audiences, making more deposits than withdrawals, and bringing a clear point of view to an AI-powered world.