HARDWICK
When you hear ‘B2B decision maker’, - what do you picture? Maybe a lone figure in a grey office. Potentially a commute spent reading an industry publication. Or how about a ‘work wardrobe’ straight out of 1998. Here’s the thing. The majority of us are B2B decision makers. And whilst we might have decisions to make in our working day, that doesn’t mean we’re not living life in full colour - complete with all the memes, group chats, online baskets, latest episodes and ‘how do I skip this ad’ moments of the modern consumer landscape. 

Deliveroo for Work has spent the past year learning about the emotions attached to workplace decisions - and to food in our working day (spoiler: we like food a lot..) In this session, you’ll hear some of these insights and learn how Deliveroo for Work has deployed them, meeting their audiences where they are with communication that simultaneously hits home and entertains, in turn driving growth for their business. 
 

Learn

• Why B2B decision makers think just like you and me.
• The emotional drivers behind workplace purchasing decisions.
• How to create B2B communications that engage, entertain and convert.
• Practical ways to increase engagement and commercial impact. To engage your B2B audience, you must market to the human behind the job title.