HARDWICK

AI is already reshaping knowledge work — not just in marketing, but in professions like software engineering, law and other expert-heavy fields where the first waves of more agentic AI disruption are becoming clearer. In this session, Adam shares an external, cross-industry view of what those changes can teach marketing leaders now: which tasks are being augmented first, how roles are starting to shift, what skills become more valuable as AI takes on more work, and why leadership, team design and workflow redesign matter more than tool rollout. Rather than focusing on hype or isolated use cases, Adam will help leaders translate signals from the AI frontier into practical implications for their marketing teams — so they can prepare their people, operating models and capability strategies for the next phase of change.

Learn

• Which tasks in knowledge work are being augmented by AI first, and what that signals for marketing roles
• How other professions like law and software engineering are already adapting to agentic AI — and what marketing can learn from them
• Why leadership, team design and workflow redesign matter more than simply rolling out new tools
• Which skills become more valuable as AI takes on more routine and specialist work
• How to translate early signals from the AI frontier into practical capability and operating model strategies for their marketing team