DODDINGTON 1

AI is no longer a future ambition — it’s a competitive advantage. But while many teams experiment, few successfully operationalise AI in a way that drives real marketing impact. In this practical session, you’ll discover how Agentic AI can transform the way marketing teams work, enabling faster activation, deeper personalisation and more confident decision‑making.
We’ll explore IBM’s experience as ‘client zero,’ using AI agents to streamline workflows, boost productivity and unlock new levels of creativity and customer engagement. If you want to move beyond the hype and make AI work inside your day‑to‑day marketing, this session is for you.

Learn

• How to shift from AI experimentation to execution, with practical steps marketers can implement immediately
• Where Agentic AI delivers the biggest productivity and creativity gains across marketing workflows
• Real examples from IBM’s AI journey, including tools, processes and use cases proving measurable impact

You’ll leave with a clear framework for embedding Agentic AI into your marketing organisation.