DODDINGTON 2

Leadership teams are demanding clearer evidence of marketing’s direct contribution to growth - and senior marketers need the financial fluency to respond with confidence. Yet a recent Propolis poll reveals that 50% of marketers lack confidence in core financial terminology and performance metrics, putting them at a disadvantage when influencing CEOs or CFOs.

In this practical, high-energy workshop, Propolis Financial Acumen Expert Sharon Collins will equip marketers with the financial know‑how and commercial storytelling skills needed to operate as strategic business leaders.

You’ll learn how to:

• Interpret key financial statements (profit and loss, balance sheet, cash flow)
• Connect marketing metrics to business performance
• Plan and defend budgets with confidence
• Define SMART KPIs that demonstrate commercial impact
• Use practical ways to feel more confident talking ‘numbers’
• Clearly articulate marketing’s commercial impact in board‑level conversations

Walk away with the tools and financial language you need to position marketing as a revenue-generating engine and elevate your influence in the decisions that matter.

Take-away document:
Cheat sheet: 10 ways marketing influences finances 

How to attend:
Each workshop is for up to 50 delegates. Registered delegates can book their place on their chosen workshop(s) a week out from the event.

Who should attend?:
These workshops are open to all marketers who want to build some new, practical skills.

Track:
Skills Studio