ELIZABETH ROOM

Marketing rarely fails because of bad ideas. It fails because of friction with sales, product, finance, operations, and leadership. Yet most of that friction isn't about personalities. It's about misaligned priorities, different KPIs, and structures that keep functions working in parallel rather than together.

This interactive workshop session helps you diagnose where cross-functional relationships are breaking down and why. Rather than offering abstract theories, it will guide participants through a structured process to: Identify the friction points that show up most in their business, examine what other functions really believe about marketing, and explore what practical behaviours build trust fastest.

You’ll learn:

• How to identify the real source of friction in a cross-functional relationship
• What other functions typically believe about marketing, and how to shift that perception
• Which behaviours build trust and credibility with stakeholders the fastest
• How to align on shared priorities, language, and KPIs at the start of a project
• Practical tools to improve working relationships and demonstrate commercial value

Better cross-functional relationships start with understanding what other teams actually need from marketing. Not just communicating more, but communicating differently.

Take-away documents:

• Message alignment template
• Consultative influence questions
• Commercial value story card

How to attend:
This is a small group session limited to 15. Places will be available to book for registered delegates a week out from the event.

Who should attend?:
This is ideal for both marketing managers and leaders, looking for ways to collaborate with their peers on key marketing pain points.

Track:
Problem Solving Circles