DODDINGTON 3

A session for those who want their organisation’s voice to feel more human, and their teams to feel confident showing up online.

Social platforms have become crowded (to say the least!) with recycled AI posts, generic corporate announcements, and promotional updates that fail to effectively do the one thing we’re all trying to achieve… build trust with our buyers. Audiences are looking for helpful content, authenticity, and personality. They want expert perspectives, stories, and experiences that sit within your teams. 

This session explores how to nurture a culture where employees feel supported and empowered to build their personal brands, where leaders develop their own influence, and where the business benefits from authentic visibility. All in a way that effectively builds trust with your audience.

You’ll leave with practical ideas you can put into practice straight away.

You’ll learn:

• Why employee‑led content outperforms branded content on trust and engagement
• How an employee-led social strategy supports the growth of your business
• Ways to encourage influential content without monitoring posts or adding pressure
• How senior leaders can strengthen their personal brand in a natural, sustainable way
• How to use AI as a creative aid without producing generic content
• Ways to help teams find their voice and share with confidence

Take-away document:
A free maturity scorecard to pinpoint where you are, what your biggest opportunities for employee‑led influence are and what to improve first.

How to attend:
Each workshop is for up to 30 delegates. Registered delegates can book their place on their chosen workshop(s) a week out from the event.

Who should attend?:
These workshops are open to all marketers who want to build some new, practical skills.