ELIZABETH ROOM

You'll learn how to:

• Recognise why marketing reporting becomes confusing
• Map stakeholders to the numbers they care about
• Distinguish between data, metrics, and decision-making
• Organise data for succinct summary reporting

You'll leave with:

• The Marketing Value Map - showing cause and effect thinking
• The CEO Value Target - showing metric credibility
• A clear template for reporting marketing value

How to attend:
This is a small group session limited to 15. Places will be available to book for registered delegates a week out from the event.

Who should attend?:
This is ideal for both marketing managers and leaders, looking for ways to collaborate with their peers on key marketing pain points.

Track:
Problem Solving Circles