This small-group discussion is designed for senior marketing leaders who want to go beyond the keynote and have an honest conversation about what it really takes to drive growth today.

Following our morning keynote, Most Valuable Player? How B2B Marketers Can Take More Control of Growth, we'll discuss:

• How leading marketing teams are succeeding in challenging market conditions
• Where marketers are making the biggest impact on growth
• Why proving value remains difficult for many teams
• What separates the marketing functions trusted by leadership from those still fighting for credibility

This is where the keynote's ideas are challenged, explored, and turned into practical actions you can apply in your own organisation.

The real value comes from the room itself: a small group of senior leaders, open discussion, and the opportunity to share experiences and ask the questions you wouldn't raise in a larger audience.

Group moderator:
Robert Norum, ABM & Demand Strategy Expert, Propolis from B2B Marketing

How to attend:
This is a small group session limited to 10. Places will be available to book for registered delegates a week out from the event.

Who should attend?:
This is ideal for C-level delegates and leaders looking to discuss key points from our keynote session.