Dr. Coleman specialises in helping brands drive growth and retain relevance through brand experiences. Darren’s 25+ years of global experience spans Europe, the Middle East and Asia Pacific. Roche Diagnostics, Dubai Properties and FUJIFILM Healthcare are some of the brands he has helped. Darren is the founder and Managing Consultant of Wavelength Marketing, holds a PhD in B2B service brand performance and is the author of Building Brand Experiences: A Practical Guide to Retaining Brand Relevance.