Tom Golland is a strategist who helps businesses navigate change, from market disruption and shifting customer expectations, to the fast-rising influence of AI on how brands are discovered and chosen.
He leads Gravity Global’s brand strategy offer, working with organisations that are reshaping industries, challenging their competitors, and pursuing growth in increasingly complex markets. Tom is known for turning complexity into clarity: interrogating insight, aligning competing priorities, and uncovering the human truths that make brands distinctive, credible and commercially powerful.
With experience spanning global B2B brands in categories changing how we live the future – from energy transition, global mobility, and fintech, to healthcare and social infrastructure – Tom brings a broad and practical perspective on how business strategy, buyer demand and brand building come together to create competitive advantage.
A strong believer in the power of AI, Tom helps clients navigate both the opportunities and the challenges it presents. His view is that while AI is reshaping decision-making, the strongest brands will still be those interpreted and built from human imagination, emotional resonance and truths that people can feel, and critically, that businesses can live up to.
Tom lives in the Wiltshire countryside with his partner, Kate. When he is not helping brands find their next advantage, he races cars in hill climbs and sprints, then spends remaining free time rebuilding them ready for the next run.