Renata Florio is an AI champion who leads the AI transformation at Gravity Global from a creative standpoint - merging human insight with AI effectiveness to unlock ground breaking techniques that redefine how B2B brands connect, perform, and grow.

As Global Chief Creative Officer, she drives the agency’s creative vision across markets, shaping integrated, brand-to-demand solutions that deliver measurable business impact. With over 25 years of global experience, Renata has built a reputation for transforming complex business challenges into powerful creative platforms, especially within B2B, healthcare, technology, and highly regulated industries.

Her work spans some of the world’s most influential brands, including Ecolab, Computershare, Embraer, P&G, IBM, Merck, Pfizer, Unilever, and L’Oréal, where she has consistently delivered ideas that not only elevate brand perception but drive tangible commercial results. Renata’s approach sits at the intersection of data, creativity, and emerging technologies, leveraging AI to enhance precision, scale personalization, and accelerate creative effectiveness in complex B2B ecosystems.

A globally recognized creative leader, she has earned 25 Cannes Lions and numerous Clio, D&AD, One Show, and Effie awards, reflecting a career defined by both creative excellence and business impact.

Fluent in multiple languages and shaped by a career across Latin America, Europe, and the United States, Renata brings a uniquely global perspective to modern marketing – where creativity, technology, and human understanding converge to drive growth.