Over the past eight years, I’ve managed multi-channel strategies across global markets, always prioritising business impact over marketing fluff. For me, it’s about bridging the gap between performance marketing and business strategy. Right now, AI is the ultimate lever for that. I don't see it as a trend to chase, but as a practical tool to work faster, learn deeper, and find hidden value in data. I’m excited to chat about how making AI a natural part of your everyday routine is the single best way to transform your campaigns and deliver genuine commercial impact.