Darryl Merkli leads the AI research and development team at HUT 3. In this role, he envisions and develops AI marketing applications that enable clients to accelerate, scale and enhance their marketing. These applications unlock hyper-personalised, intent-driven content generation and deep audience insight, enabling marketing campaigns to deliver more engaging and generous experiences.

As a passionate speaker, Darryl advocates for AI’s role in empowering marketers to connect with audiences. He champions AI’s ability to enhance creativity, streamline processes, and open new possibilities for brands.