Ben Romberg, Head of Strategy and Planning at Gilroy, works with global organisations to turn complex propositions into coordinated marketing and sales programmes. 15 years experience in B2B, this role focuses on connecting audience insight, creativity and campaign execution to guide enterprise accounts through the buying journey. AI-enabled discovery and answer engine optimisation (AEO) is increasingly a part of the buyer lifecycle and business transformation is critical to meet this new behaviour and remain competitive.

​Interested to explore how AI can be applied in practice:

​Transform organisations for AI-powered buying experiences across sales, marketing, leadership and other functions to drive measurable growth.
Scale content creation without sacrificing quality and human authenticity
Deliver hyper-personalization at scale using smart capabilities
Measure and prove ROI from AI-enabled investments