Margaret Adam is Global VP of Partner Marketing for SAP ISV Partners, with more than 25 years of experience across the channel and partner ecosystem. She has held senior marketing leadership roles in the technology industry, most recently at SAP, Salesforce, and Channelscaler, spanning product, partner, and ecosystem marketing. She also spent 14 years as a leading industry analyst at IDC focused on ecosystems. A frequent speaker and panelist, Margaret is widely recognized for her expertise in partner marketing, ecosystem strategy, growth, and partner go-to-market.