New Methods and AI

Necessity breeds invention. So, as B2B marketers face new demands and constraints – budget, talent, resources – they’re creating new ways to succeed. But what’s tech bro bluster, and what actually works? In this track, you’ll meet real B2B marketers who have the same challenges you do. They’re using new technology, new approaches, and transforming with the times. Expect honest, no-holds-barred case studies. Genuine targets. Familiar problems. And – most importantly – tangible numbers. Turning the potential of AI into practical actions and real results. If you’re having to achieve more with less, this one’s for you.