Marketing is on the hook for revenue. Organisations are investing millions of dollars into their content but a widening gap exists between content investments and the revenue it generates. 

The Revenue Gap Report, based on insights from over 500 UK & US B2B marketing leaders reveals a troubling disconnect: while 95% claim confidence in linking content to revenue, the numbers tell a different story - one that's costing businesses growth and profitability. 

In this session, we’ll unpack the key findings from the report and provide actionable strategies to close the revenue gap. Get ready to learn:

• How to create a marketing strategy that goes beyond MQLs to drive real revenue impact
• How global businesses like 8x8, Kantar & Peoplesafe are successfully driving revenue from content
• 3 proven playbooks to help you turn content into a revenue engine - starting now