Track: New Methods and AI

This isn’t AI hype—it’s AI reality.

In this energising, real-world session, Andy Johnson, Founder and Head of Client Strategy at HUT 3, and Darryl Merkli, formerly of tech giant Ingram Micro and now Head of AI at HUT 3, reveal how Agentic AI is already transforming ABM and demand programmes in measurable, scalable ways.

You’ll explore live B2B case studies where AI improved team capacity, accelerated content creation, and drove stronger campaign performance. You’ll also get a look at what’s coming next—from beta-stage tools to smarter ways of working in the era of “doing more with less.”

Whether you’re AI-curious or already experimenting, this session will show you what it takes to make AI practical, powerful, and aligned with your marketing goals.

In this session, you’ll learn:

• How B2B teams are using AI to increase speed, precision, and capacity
• What Agentic AI is—and why it matters for ABM and demand success
• How to make AI work in the era of “doing more with less”
• What’s coming next—and how to stay ahead of the AI curve.