“AI Search & GEO: The Future of SEO” is a fast-paced 70-minute workshop led by Simon Schnieders, designed to help marketers and SEO professionals navigate the shifting search landscape in the age of generative AI. Through a mix of presentations, live demos, interactive group exercises, and action planning, attendees will explore how Large Language Models (LLMs), Retrieval-Augmented Generation (RAG), and Generative Engine Optimisation (GEO) are transforming search behavior and strategy. Participants will leave with a clear understanding of AI-driven SEO, practical examples of where GenAI outperforms traditional search, and a personalised five-point plan to enhance brand visibility in AI-generated results.

Key Takeaways for Attendees:

• Understand the evolution of Google in a GenAI era.

• Grasp the differences between LLMs, GenAI, and how RAG enhances search.

• Learn GEO vs. traditional SEO strategies.

• Identify content opportunities for better AI visibility.

• Draft a 5-point GEO action plan tailored to your brand.

• Access exclusive takeaway materials and reporting tools.