What is the worst, most vomit-inducing buzzword in all of B2B marketing? After 60 nominations and more than 1,500 votes, B2B copywriting consultant David McGuire knows all about the words B2B marketers love to hate. And this short, fun, and thought-provoking session, you’ll get a chance to have your say – as we recreate David’s World Cup of B2B Bullsh*t, live on the Ignite stage.