Many B2B marketers feel overwhelmed by high volumes of unstrategic tasks and struggle to get the results demanded of them. The reason? They’re not starting with a solid strategy, and their businesses often don’t understand marketing properly. Most aren’t even sure where to begin with writing a successful marketing strategy!

In this session, we'll introduce the key steps to creating a simple marketing strategy that leads to real results and almost guarantees leadership buy-in.

Track: Harnessing Creativity