Great storytelling is the secret weapon B2B needs to thrive. In this session, Cath reveals how marketing redefined Flintfox’s trajectory, transforming it into a powerhouse. By ditching jargon, refining its message, and adding a sprinkle of AI, Cath drove 350% business growth. 

From bold rebranding to record-breaking results, she shows how storytelling connects with customers, inspires teams, and delivers measurable impact—transforming strategy, culture, and performance while elevating B2B marketing to new heights.

In this session, delegates will learn how to:

•        Be brave with storytelling – prioritising customer pain points, not just product features!
•        Be brave with technology - leveraging AI to enhance productivity and efficiency enabling small teams to achieve cost-effective growth.
•        Think like a B2C marketer and use short, engaging narratives to create impact.

Track: Harnessing Creativity