Track: Harnessing Creativity

Corinne shares her insights on the power of human connection in her 121 Account Based Marketing (ABM) strategy for technology services company, Kyndryl. This session will discuss how focusing on shared values and building engaging experiences can transform customer relationships and drive business success. Corinne will share a case study illustrating how a straightforward initiative, such as a collaborative beach clean-up with her customer, developed into a significant partnership that continues to strengthen relationships and advanced sustainability objectives. She developed experiences that educate and engage on both a personal and business level.