Track: Marketing Leadership: What's Next?

As AI, automation, and shifting customer expectations reshape the marketing landscape, traditional talent models are no longer sufficient. Marketing leaders must rethink how they develop and organize their teams to stay competitive. This session explores ideas on realigning marketing talent strategies to stay ahead of technological change and evolving market demands. Attendees will gain actionable insights into structuring future-ready teams, upskilling talent for agility, and embedding innovation into the marketing DNA.