Name
"You’re not cutting my budget”: How to speak finance and take over your budget
Date & Time
Wednesday, July 2, 2025, 2:15 PM - 2:45 PM
Description
This session will explore:
• How to speak the same language as your CFO.
• How to take more control over your value-creation plan and build influence over your
• The key KPIs to report to their CFO, and how to move away from a narrow focus on marketing metrics to having real business impact.
Track: Marketing Leadership: What’s Next?