In a fracturing B2B landscape where every marketing dollar faces unprecedented scrutiny, can you truly afford to remain in the dark about your digital advertising investments? Beneath the shiny surface of programmatic platforms, advanced targeting capabilities, and sophisticated dashboards lies an uncomfortable reality: much of that investment may be wasted, misattributed, or simply unaccounted for.

As economic uncertainty makes decision-makers increasingly cautious with budgets, the old playbook for digital advertising no longer applies. This panel brings together industry experts who are challenging the status quo and pulling back the curtain on digital advertising's "black box."

We'll explore why the digital advertising ecosystem has evolved to reward opacity rather than transparency, how industry benchmarks have become diluted to the point of meaninglessness, and how forward-thinking marketers are getting beyond vanity metrics to understand what truly drives revenue. Most importantly, we'll discuss practical approaches to regain control and drive genuine business impact in this new reality.

Why Attend:

• Discover the critical questions you should be asking your agencies and vendors in today's changing landscape
• Learn to identify problematic data and meaningless metrics that obscure rather than illuminate performance
• Gain practical strategies to improve transparency and performance when budgets are under pressure
• Connect with peers facing similar challenges in navigating the increasingly complex digital advertising ecosystem Ready or not, change is happening now in digital advertising. Join us for an honest, insightful conversation that will equip you with the knowledge and strategies needed to respond with confidence.