For B2B marketers, the website is no longer just a static touchpoint—it’s a critical driver of pipeline, performance, and personalisation. But in a world of long sales cycles and increasingly complex buyer journeys, many legacy web strategies are starting to fall short. In this session, we’ll explore how leading B2B brands are evolving their digital approach—from rigid, resource-heavy builds to flexible, scalable platforms that put marketers back in control. Discover how a smarter web strategy can reduce costs, support global growth, and accelerate your team’s ability to test, learn, and launch—without waiting in the dev queue.