Standing out, staying front of mind, and building genuine connection with buyers isn’t always easy in B2B. But as social media plays an increasingly prominent role in buyer research and decision-making, there’s a huge opportunity to engage your audience in a more authentic and meaningful way.

This workshop is designed to help you and your team leverage the power of personal branding, increasing visibility, building credibility, stimulating demand, and strengthening relationships with peers, prospects, and clients. You’ll get practical tips on optimising your LinkedIn profile, creating social-first content that actually resonates, and turning online interactions into valuable conversations.

Track: Skills Development Workshops Room 1