People don’t move through a traditional buyer journey anymore. The standard, go-to strategic frameworks don't always reflect the shifting priorities, tricky decisions, and unpredictability of decision-making processes today. That is why at Revere, we created a new approach to the buyer journey, which we call the ‘Wheel of Consideration’. In this hands-on, practical session we’ll explore the benefits of keeping buyer behaviour at the heart of your strategy, unpack your challenges and share real-world examples.

Key learning points:

• How the model can help you adapt to the latest trends in buyer behaviour
• Identify which stages of the buyer journey are most important to your business to achieve marketing success
• Practical techniques to engage buyers throughout their buying process
• Manage, educate and inform your stakeholders on the value and importance of understanding the buyer journey

Track: Skills Development Workshops Room 2