Clear, sharp writing is essential if you want your content to win trust, engage audiences, and make your point to busy B2B decision makers. But how can you do that in a technical or regulated market, without “dumbing down”?

Grab a plate of lunch, and bring it along to this informal taster for our popular B2B copywriting course. You’ll get practical tips and advice to help you write sharp, authoritative copy and – crucially – convince your stakeholders to agree to a clearer writing style.

Among other things, you’ll learn:

• How to separate the technical details you need from the buzzwords you don’t
• Simple, effective alternatives to help you cut out common B2B nonsense
• When and how to measure your content’s readability

It’s a great opportunity to refresh your approach to B2B writing, and pick up some tricks of the trade (and you’ll still have time left over for networking).