Professional services firms stand at a crossroads: within 3-5 years, AI will completely transform how services are delivered and valued. Doing nothing is now the biggest risk AI poses to your business, not AI superintelligence.

But despite the urgency and the incredible technology at our fingertips, there's still a massive gap between AI's potential and what most professional firms are achieving with it.

Drawing on Bidwells' ongoing AI transformation journey—where they've moved from initial exploration to practical implementation—Ben shares what he’s learned in three years of putting people and process before AI, sharing his 2030 vision for providing human services with AI-driven software.

As someone who's transitioned from head of communications to head of data and AI, he's seen first hand how systems thinking can break through the organisational silos that have existed as long as we've had knowledge work.

Watch Ben demonstrate how we can reinvent people-led professional services - one AI workflow at a time - before AI superintelligence does it to us.

What you will learn:

• A practical three-phase framework to guide professional services firms from AI pilots to strategic implementation
• How systems thinking enables firms to break through silos between AI experts, IT and business teams
• Real-world case studies, including meeting management automation, marketing content creation, and business development acceleration
• A vision for professional services firms transitioning from knowledge providers to knowledge system designers
• How firms can prepare for the evolution from billable hours to value-based delivery models

Track: New Methods and AI