Let’s be honest. When did marketing get so messy? You’ve got a dozen tools that don’t talk to each other, data all over the place, and a team spending more time wrangling systems than actually doing marketing. Sound familiar?

This session is for marketers who feel like they’ve become part-time IT managers, spreadsheet jugglers, and internal translators between platforms and people.

We’ll unpack how marketing ended up here – from creative department to a situation where marketers spend only 26% of their time on actual marketing activities - siloed, fragmented, and overwhelmed – and more importantly, what you can do to fix it.

In this thought-provoking session, you'll discover: 

• Why your marketing ecosystem has become "a beautiful monster" costing millions while reducing effectiveness.
• The three main blockers getting in your team’s way: clunky tech, broken data, and messy processes
• A practical framework for "unstacking" your marketing operations and integrating tools, data, and people 
• How to apply the DOT Growth model to clean up operations without disrupting what’s already working

If you’ve ever thought “we’ve got the tech, but it still feels hard” or “when did we stop being the creative department” - this is your session.

You’ll walk away with a clearer picture of what’s holding your team back, Learn how to break down the walls and create a seamless Marketing Experience (MX) that drives both efficiency and creativity, and a practical way to free them up to do what they do best: great marketing.