Track: Marketing Leadership: What's Next?

Growth is back on the agenda, but in today’s competitive landscape, real success comes from breaking silos and aligning sales and marketing like never before.

Enter The Growth Department - where marketing isn’t just a function, it’s the engine driving business success. Join Man Bites Dog’s Founder and CEO Claire Mason, Wipro's CMO for Europe, David Keene, and Mike Scott, Senior VP of Hitachi Rail for a dynamic discussion, exploring how CMOs, CSOs, and CROs can unite to fire up revenue growth.  

Using real-life examples, we’ll dive into: 

• The power of thought leadership 
• The rise of blended account-based strategies 
• How smart sales enablement bridges the gap from brand to buyer.

If you’re ready to rethink B2B growth for the future, this is the conversation you need to be part of.