In today’s complex B2B marketing environment, building a demand engine that consistently delivers results isn’t just about tech stacks or tactics - it’s about taking a strategic approach to your content, channels, targeting, and reporting. And how we do this heading into 2026 is shifting rapidly thanks to innovations in AI, automation, audience intelligence, and real-time data.

Join marketing leaders from Dell, Paysafe, and TechnologyAdvice as they unpack the core elements behind high-performing marketing engines for the years ahead. You’ll get real-world perspectives on how top B2B organizations are approaching content personalization, omnichannel marketing, advanced targeting, and granular reporting to optimize results and fuel smarter decisions across the funnel.

Walk away with fresh insights on:

• The evolving role of demand gen in a brand-to-revenue strategy
• New strategies for dynamic and personalized content that boosts engagement
• The latest innovations in audience targeting and buyer intent data
• Turning data repositories into real-time insights that drive efficient growth