Full Name
Dan Roche
Job Title
Chief Marketing Officer
Company
WorkBooks
Bio
Dan is CMO of Workbooks, a CRM vendor focused on supporting mid-sized businesses in the UK and US.
With twenty years of B2B marketing experience, he’s consistently challenged industry norms and led award-winning teams across a variety of sectors and segments, including Scoro, Automation Anywhere and KPMG Small Business Accounting.
Most recently, his Workbooks team won Marketing Week's Best Marketing Campaign of 2024, for its compelling and controversial 'No-Bullsh*t CRM' positioning and activation.
With twenty years of B2B marketing experience, he’s consistently challenged industry norms and led award-winning teams across a variety of sectors and segments, including Scoro, Automation Anywhere and KPMG Small Business Accounting.
Most recently, his Workbooks team won Marketing Week's Best Marketing Campaign of 2024, for its compelling and controversial 'No-Bullsh*t CRM' positioning and activation.
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