Full Name
Dan Roche
Job Title
CMO
Company
Workbooks
Bio
Dan is CMO of Workbooks, a CRM vendor focused on supporting ambitious mid-sized businesses in the UK and US.
With twenty years of B2B marketing experience, he’s consistently challenged industry norms and led transformational and commercially impactful teams across a variety of sectors and segments, including Scoro, Automation Anywhere and KPMG Small Business Accounting.
Most recently, his Workbooks team won the Best Brand Initiative, and the Grand Prix prize at the B2B Marketing Awards 2025, for its compelling and controversial 'No-Bullsh*t CRM' positioning and activation.
With twenty years of B2B marketing experience, he’s consistently challenged industry norms and led transformational and commercially impactful teams across a variety of sectors and segments, including Scoro, Automation Anywhere and KPMG Small Business Accounting.
Most recently, his Workbooks team won the Best Brand Initiative, and the Grand Prix prize at the B2B Marketing Awards 2025, for its compelling and controversial 'No-Bullsh*t CRM' positioning and activation.
Speaking At
