Full Name
Sharon Forder
Job Title
CMO
Company
Sana Commerce
Bio
Sharon Forder is a seasoned revenue and growth leader with 25+ years of experience accelerating pipeline and performance for high-growth SaaS businesses across the UK, Europe, APAC, and the US.
As Chief Marketing Officer at Sana Commerce, Sharon is driving a company-wide shift from traditional lead generation to a fully aligned, end-to-end revenue engine—scrapping MQLs, scaling an allbound go-to-market motion, and embedding an ABX strategy that tightly connects Marketing, Sales, and BDRs around shared revenue goals.
Known for her strategic clarity and practical execution, Sharon has led marketing and GTM functions at global brands including Salesforce, NetSuite, Glasswall, Tillo, and Cheetah Digital. She is also Co-Founder of Revop Consultants, a firm focused on helping B2B leaders operationalise revenue alignment and customer-centric growth.
A respected public speaker, advisor, and fractional CMO, Sharon brings a sharp point of view on what it takes to modernise B2B marketing—from shifting internal mindsets to proving value beyond top-of-funnel.
As Chief Marketing Officer at Sana Commerce, Sharon is driving a company-wide shift from traditional lead generation to a fully aligned, end-to-end revenue engine—scrapping MQLs, scaling an allbound go-to-market motion, and embedding an ABX strategy that tightly connects Marketing, Sales, and BDRs around shared revenue goals.
Known for her strategic clarity and practical execution, Sharon has led marketing and GTM functions at global brands including Salesforce, NetSuite, Glasswall, Tillo, and Cheetah Digital. She is also Co-Founder of Revop Consultants, a firm focused on helping B2B leaders operationalise revenue alignment and customer-centric growth.
A respected public speaker, advisor, and fractional CMO, Sharon brings a sharp point of view on what it takes to modernise B2B marketing—from shifting internal mindsets to proving value beyond top-of-funnel.
Speaking At
