Full Name
James Macpherson
Job Title
Business Director
Company
TMW Business
Bio
James brings over 15 years of experience helping leading global brands tackle complex marketing challenges.
His standout work includes launching Virgin Media Business, leading Hewlett Packard Enterprise’s Tier 1 ABM programme, repositioning Fujitsu’s go-to-market strategy, transforming Royal Mail’s B2B MarketReach proposition, and delivering an award-winning channel initiative for Adobe.
Skilled across the full marketing mix, including brand, ABM, acquisition, retention, customer growth and content, James has led teams of all sizes to create award-winning work that delivers real commercial impact.
His standout work includes launching Virgin Media Business, leading Hewlett Packard Enterprise’s Tier 1 ABM programme, repositioning Fujitsu’s go-to-market strategy, transforming Royal Mail’s B2B MarketReach proposition, and delivering an award-winning channel initiative for Adobe.
Skilled across the full marketing mix, including brand, ABM, acquisition, retention, customer growth and content, James has led teams of all sizes to create award-winning work that delivers real commercial impact.
Speaking At
