With over 25 years of experience supporting large corporate marketing departments, Karla Wentworth has seen firsthand how marketers are often stretched thin across complex operational tasks, and built a career on helping brands deliver world-class marketing more efficiently. She founded her consultancy with a clear mission: to protect marketers’ time and creativity.

Karla believes marketing used to be the creative powerhouse of a business, but somewhere along the way, it got buried under tools, trackers, and to-do lists. Today, instead of shaping strategy and sparking ideas, too many marketers are stuck updating Monday boards, replying to Slack threads, and prompting ChatGPT. That’s why she continues to champion smarter, leaner ways for teams to work - and win - bringing the focus back to what marketers do best: marketing.

As Chief Strategy Officer at IMG, Karla leads one of the UK’s foremost marketing consultancies. IMG specialises in end-to-end marketing support across data, technology, and campaign execution, empowering global organisations to hit targets faster and, most importantly, help make their marketing teams happier. From transformation programmes and martech strategy to process reengineering and fully outsourced campaign delivery, Karla and the team at IMG are trusted growth partners to some of the world’s most demanding marketing teams.