Kate Rodgers is a seasoned brand storyteller and marketing leader who has helped organizations from tech start-ups to Fortune 500 companies deliver creative media campaigns and experiences that drive growth and delight audiences. As the Global Brand Media Director for GE HealthCare, she curates and executes creative media strategies and brand-focused campaigns that position GE Healthcare at the forefront of rapidly changing media behaviors, platforms, and technologies. Kate brings experience across brand, digital marketing, and communications, most recently leading GE HealthCare’s brand media strategy for their historic rebrand and spin-off. Kate has held a number of marketing and communications leadership and advisory roles at healthcare, SaaS and medtech companies. Kate is a proud University of Wisconsin-Madison graduate, a dance teacher, yogi and concert connoisseur (150 and counting).