Katherine Mosquera is a seasoned marketing and communications professional with a proven track record of driving strategic growth and fostering innovation in the B2B space. As the Head of Marketing for the North America region at Maersk, she leads a dynamic team responsible for overseeing a wide range of marketing and customer insights programs to elevate the brand's presence and drive business outcomes.
Drawing from a rich career history spanning over 15+ years of experience, Katherine has consistently delivered impactful results leading Marketing and Communications teams. Some of these include:
Spearheading successful Account-Based Marketing (ABM) strategies to target high-value customers and drive personalized engagement.
Enhancing product marketing initiatives to effectively position Maersk's offerings in the competitive U.S. logistics landscape.
Driving digital marketing efforts to boost online visibility, generate engagement, and ultimately drive conversions and sales for our digital products.
Developing vertical marketing campaigns tailored to distinct industry sectors, ensuring targeted messaging and increased relevance.
Leveraging customer insights to inform data-driven marketing decisions and deliver exceptional customer experiences.
Curating engaging content and social media campaigns that resonate with the target audience and foster brand loyalty.
Orchestrating customer communications strategies to maintain strong relationships and maximize customer satisfaction.
Planning and executing high-impact events to showcase Maersk's thought leadership and establish industry connections.
Utilizing marketing analytics to track performance metrics, derive actionable insights, and refine marketing strategies for continuous improvement.


A.P. Moller Maersk Highlights:
A.P. Moller Maersk is the world’s largest global integrator of container logistics, using digital innovation in order to provide seamless and transparent solutions to customer’s global and domestic shipping and logistics needs.
With a dedicated team of over 100,000 employees worldwide, operating in 130 countries; the company is determined to enable global trade for a growing world.
Maersk is responsible for moving 1 in every 5 containers worldwide, making it one of the largest container logistics company in the world.
Prior Education and Certifications:
Rutgers, The State University of New Jersey – Rutgers Business School. B.S. Marketing / concentration in Supply Chain Management.
Universidad Externado de Colombia / two years in B.S. Finance, Government & International Relations
Leadership Presence for Women Certification – Decker Communications
Own the Room Certification - Communications Training Program in partnership with Maersk
“Inspiring Maersk” Leadership Certification – IMD Business School
Self-Expression and Leadership Program Head Coach – Landmark Worldwide
Advisor to PCMA’s Public-Private Partnership with Barranquilla and Atlántico Government in Colombia
Katherine is bilingual in Spanish and English and has a basic proficiency in French.