Sarah Jones is the Global Demand Generation Manager at Kodak Alaris and is responsible for the strategy, execution, and reporting of marketing campaigns and programs that deliver growth to the sales pipeline. Alongside her team of digital marketers, Sarah leads digital advertising, lead management, regional campaign implementation, and tradeshow strategies for the United States and Canada with scalability globally across both end-users and channel partners. The programs led over the last fiscal year drove a 36% overachievement in the sales pipeline goal. Prior to her role at Kodak Alaris, Sarah worked at Xerox Corporation in various channel roles, successfully executing channel strategies that drove $10M+ in savings and 11% unit growth for the indirect channel business. She also served as a Marketing Lead for the growing solutions and apps business, working on global launch and commercialization. After graduating with an MBA from the Saunders College of Business at RIT, Sarah initially began her career in consulting at a Market Research firm serving pharmaceutical, health services, and medical device clients. Sarah is a mother to two amazing little girls and a border collie named Myles and currently resides in New York with her husband.