Jessica is the Global Director of Brand & Communications for Fluke and Fluke Reliability, leaders in manufacturing industrial test, measurement, and diagnostic equipment that powers essential workers. She leads a talented group of marketing professionals in the US and EMEA who are responsible for content marketing, external communications (PR, executive communications, social media, influencer marketing, and analyst relations), brand strategy & management, creative direction, photography, video, and design. Jessica has a diverse marketing background in acquisition marketing, CRM, brand strategy, product marketing, digital marketing, website strategy, and direct marketing – working on for Fortune 500 companies in tech, telecom, and financial services – both corporate side and agency side. She is a passionate, customer-centric marketer and dedicated, empowering leader who believes it is the intersection of vision and execution where the magic happens.