Kate Rodgers is a seasoned brand marketing leader known for her storytelling prowess and ability to drive growth through innovative campaigns. With experience ranging from tech startups to Fortune 100 companies, she excels in brand strategy, digital marketing, and building exceptional teams. In her current role leading Global Employer Brand at GE HealthCare, Kate connects and creates business value through the $19.6B healthcare innovator’s 51,000 colleagues. She focuses on elevating the company’s reputation as a top talent destination, aligning employer branding with the company’s new brand, mission, and culture. Previously, as Global Brand Media Director, she managed creative media strategies and played a key role in GE HealthCare’s historic spin-off and rebrand, overseeing standout campaigns like the New York Times takeover and Care that Can. Prior to her multiple leadership roles throughout GE HealthCare, Kate led brand marketing for a SaaS company, leading their strategic rebrand, building out their marketing organization, and guiding their $100M acquisition.

Kate is a proud University of Wisconsin-Madison graduate, a dance teacher, yogi, and concert connoisseur (175 and counting).