Bonnie Sparkman is a highly collaborative, cross-functional team leader with more than 20 years of experience in marketing strategy, digital transformation, and business growth. As the Director of Marketing at Fortinet Inc., Bonnie has established herself as a foremost expert in Account-Based Marketing (ABM), pioneering innovative frameworks that have been widely adopted across the organization. She and her team earned the 2024 Momentum ISTMA Gold Winner for The Global Marketing Excellence Awards – Enabling Sales.

As a judge for the Elevation Awards, Bonnie brings her expertise in ABM strategy, digital marketing, sales enablement, content development, and business analysis to evaluate submissions with a keen eye for innovation, effectiveness, and measurable impact.